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Features Of The

Instagram Algorithm

Instagram is an image-heavy social media platform, where you can share and post pictures, videos and stories on your personal account. There are more than 500 million Instagram accounts and a minimum of 200 million accounts are active every day. Instagram is a social platform to engage interact and chat with people through photos and videos. Many businesses and online companies use it for advertising and engaging with the potential customers.

Instagram works on a specific algorithm and the Instagram keeps updating its algorithm to increase the time that users spend on the platform. Upon every update, Instagram adds amazing features to its algorithm. Let me brief you about the features and specs of the latest Instagram algorithm.

Latest Features Of The Instagram Algorithm

End Of The Reverse-Chronological Order

When Instagram posts were organized in the reverse-chronological order, many users missed 50% of the important posts. Those posts were often lost or not visible through the user's account. The latest feature of the Instagram algorithm focuses on the relationship and the engagement you have on each other's posts.

For instance, if your friend is engaging on your posts, tagging you on other posts, replying constantly to your stories and talking through DM, Instagram regards you both as close and prioritize their posts and stories on your feed. You will not miss out the important posts that your friend uploads. Instagram is prioritizing user interference rather than showing the posts in reverse chronological order.

Recommendation Feature

Instagram has added a recommendation feature in its algorithm. Through a machine vision or image recognition software, Instagram compares the posts that you were interested in previously, and then suggests you or shows you the posts of your interest.

It is similar to the YouTube's recommendation algorithm. This way, Instagram will only show you the posts of your interest. This algorithm is adopted by the Instagram to encourage the users to spend more time on the social media platform.


The new strategy of the Instagram algorithm shows the newer posts to the users in a systematic way, other than the unorganized cluster of posts. The user can view the posts according to the time. It not only helped the users to view the posts similar to the reverse chronological order but also helped the businesses pages to target the potential audience using the timeliness feature of the Instagram algorithm.

Prioritize Posts Based On Ranking

The latest feature of Instagram algorithm allows the user to view the most popular and trendy posts that are viral all across the Instagram or around the user's friends circle.

User's Following Count

The new feature of the Instagram algorithm that is called 'the following count', allows the user to view the posts in a broader spectrum. If a user follows more accounts, he would be able to see a wider breadth of posts from his account. If the user follows few accounts, he would be able to see each and every post that pops up in his feed.

User Session Time

This feature of Instagram algorithm allows the user to dig deeper into the related posts that he liked, but only if he spends more than 45 minutes on Instagram. If a person uses the Instagram for less than 15 minutes, he will be able to see only the greatest hits and popular posts.

Final Words

The Instagram operating algorithm keeps updating and adding new features, to guarantee a satisfactory user experience. With the help of Instagrowing team you can buy real followers for Instagram who are active and will grow your engagement rate.

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